A website is not complete until it starts raking in the Google dollars.
One of the keywords to persuade a client to hire a website design company aside from conversion rate optimization is telling the client the site will rank highly in Google in no time.
Having done seo for real estate, here is the basic seo website designing tricks every web designing gig should focus implement.
If you are looking to hire a web design gig, then this article is also for you as it will help you in choosing the right web design company.
Website design should be user focused
A good website structure is built with the end users in mind. It should be easy to navigate and be abl to render base on the devices the end user is using to access your website.
Noting kills both conversion and rankings more easily than rigid websit navigation and a non responsive website.
Google is now rating how a visitor to your site reacts to it when they land there through Google.
If they land in your site through Google and immediately go back to Google, it will pass a negative feedback to Google that they did not find what they are looking for in your site and that may prompt Google to down rank your site if that trends continues.
How to built a user focused website
Easy navigation: site navigational structure makes it easy for site visitors to move from your landing pages to deeper pages on your websites.
A good site navigational structure will help reduce a site bounce rate and increase dwell time which is good for seo.
Responsive website design: talking about being user focused noting kills both conversion and seo faster than a user accessing a website on his smart phone both the website is not optimized to render on his smart phone.
A website not built to render based on the devices used to access it will kill off conversion and customers will go elsewhere they can shop with convenience.
Clean Coding: A well coded website will be rendered smoothly on any web browser. A well coded website is very fast and will pass the Google speed test.
Mind you, speed is now one of Google ranking factors so if you website is slowed down by poor coding, you should hire a new webmaster.
Rapping it Up
SEO has changed; it’s no more about building links alone. Google now uses user data to evaluate how relevant and good your website is to its billions of searchers.
So, if you still want to remain relevant in Google’s eyes, focus on building website for users rather than for search engine bots.
What do you think? Leave your comment below.